Underwear is tricky.

Rarely seen, so how do you get people to care?
Make them ask themselves,
“Why not?”

PSD Underwear Licensed Collaborations

At PSD, it was creative freedom. They had a great support for artwork resources, social assets, presentation assets, down to production. Felt like a kid again free to focus solely on the art. Coincidentally, the collaborations being worked on were very familiar to me, even as a child. So thats where I aimed to take the consumer.

“Nostalgia, delicate but potent.”