FIGS x New Balance
Originally hired to oversee on-apparel graphics, trims, and brand identifiers for Figs. Eventually was asked to consult, assist, then ultimately own the design of the company’s long term collaboration with New Balance. A bucket list project.
“Edit to amplify.”
Color and Material Design
FIGS x NEW BALANCE 54/70
in Cream, Figs Grey, and Surgical Green
Made for Nurses. Crafted to the demands on-shift, with the style and versatility to be worn off-shift.
Premium suede details and mesh underlays coated with Durable Water Repellency for spillage
Branded FIGS x New Balance, water-repellent laces
Antimicrobial insole and interior lining for anti-odor protection
Reflective details for off-shift visibility
FIGS x NEW BALANCE 54/70
in Mauve and Espresso
The last job before my tenure on the infamous streetwear mecca that is Fairfax, I scooped ice cream. So heres to my first shoe design…and ice cream!
Sneakers were my first introduction to design. From color theory to fabrics, and collaborations exposing me to great brands and subcultures. In the early 2000’s when you really had to be in the know in order to “cop” the limiteds, I was on forums, studying. For example, seeing which shoes released just in Japan, not knowing that leads to “demographic customer analytics”. Or which sneakers sold through and which did better on the resell market, with a merchandiser’s eye. I learned DESIGN through SNEAKERS and to be able to apply my designs to them is nothing short of a dream.
Premium suede details and mesh underlays coated with Durable Water Repellency for spillage
Branded FIGS x New Balance, water-repellent laces
Antimicrobial insole and interior lining for anti-odor protection
Reflective details for off-shift visibility
FIGS x NEW BALANCE 327↔237
in order of appearance; 327 in New Balance White and Figs Grey custom gradient, 327 in Martini Olive and Pop Orange, 237 in Cream, Ceil Blue, and Citrine, 237 in Navy and Black.
Premium suede details and ripstop underlays
Coated with Durable Water Repellency for spillage
Branded FIGS x New Balance, water-repellent laces
Antimicrobial insole and interior lining for anti-odor protection
FIGS x NEW BALANCE 996 Core Pack
The 996 is a running shoe loved for its mobility and stability. With hospital standard colors and materials as relentless as a nurse, these 996’s are the ultimate uniform shoe. Designed with the health care professional in mind!
Premium nubuck, suede, and durable ripstop
Toe and Quarter panels all finished with Durable Water Repellency for spillage
Branded FIGS x New Balance, water-repellent laces
Antimicrobial insole and interior lining for anti-odor protection
Reflective details for off-shift visibility
continued various designs
